Osmanto Bakery is a homegrown brand born out of a long-held dream: to share homemade, small-batch pastries with a wider audience. Starting with a signature mochi cookie and expanding into soft buns and treats, the brand needed an identity that felt personal yet polished — ready for both Instagram and Uber Eats. We worked closely with the founder to build a brand identity from scratch — including the logo, visual direction, packaging labels, and food styling. Every detail was considered, from the paper texture of the labels to the soft shadows in photography — bringing a warm, modern, and slightly whimsical identity to life.
Rooted in nostalgia and handmade warmth, Osmanto Bakery draws inspiration from the founder’s childhood memories of home baking, reimagined for today’s busy, digital lifestyle. The creative direction aimed to capture the delicate balance of comfort and freshness — infusing soft, natural tones and tactile textures that reflect the artisanal nature of the products.