Club Tropikai is a premium women’s sportswear brand born in Sri Lanka, designed for the confident, competitive, and style-driven woman. Rooted in the world of racquet sports—padel, tennis, badminton, pickleball, and golf—the brand combines high-performance functionality with a preppy, country-club aesthetic.
SHU Studio was brought on board at the early stages of the brand’s journey to bring the Club Tropikai vision to life through a full-suite creative partnership. Our work covered everything from strategic brand design and visual identity development to creative direction, product and lifestyle photoshoots, and social media management for launch.
We created a sleek, feminine, and energetic brand identity system that reflects the brand’s essence: elite, functional, tropical, and empowering. The design language pairs refined typography with subtle tropical cues—like palm leaves and seashells—to position Club Tropikai as both exclusive and island-rooted. The art direction was tailored to resonate with the brand's core audience: competitive women who dress to win.
From color palette to logo design, content planning to campaign execution, every detail was designed to serve confidence, comfort, and elevated style on and off the court.
