Handcrafted Spirit: Creative Direction & Social Storytelling for Apothecary & Co

Handcrafted Spirit: Creative Direction & Social Storytelling for Apothecary & Co

Handcrafted Spirit: Creative Direction & Social Storytelling for Apothecary & Co

In the heart of Sri Lanka, where time slows down and nature weaves its gentle spell, Apothecary & Co was born from a passion for crafting moments of luxury and indulgence. They wanted to fill a void in the local market - a longing for exquisite candles that could elevate spaces and evoke emotions yet were thoughtfully handcrafted with a touch of artistry.

Year

2023-2025

Year

2023-2025

Year

2023-2025

Client

Apothecary & Co

Client

Apothecary & Co

Client

Apothecary & Co

Category

Packaging Photoshoot Website Social Media

Category

Packaging Photoshoot Website Social Media

Category

Packaging Photoshoot Website Social Media

Futuristic shot of a male on o motorbike
Futuristic shot of a male on o motorbike

Client : Apothecary & Co®
"We Believe in the Power of Scents.”



Concept Overview:



In the heart of Sri Lanka, where time slows down and nature weaves its gentle spell, Apothecary & Co was born from a passion for crafting moments of luxury and indulgence. They wanted to fill a void in the local market - a longing for exquisite candles that could elevate spaces and evoke emotions yet were thoughtfully handcrafted with a touch of artistry.

Signature Character:



Inspiration: The Nuanced Sillage collection draws inspiration from the intricate beauty of nature and the evocative power of scents. It seeks to capture the essence of moments and memories, transporting individuals to specific times and places.

Man covered in cloth
Man covered in cloth
Man covered in cloth
Two pumpkins
Two pumpkins
3d low-poly illustration of a globe
3d low-poly illustration of a globe
Chair standing on the water
Chair standing on the water

If you get a project in mind
and would like to chat you can reach us at:

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Close-up portrait of a person

Let's discuss how we can make your brand better!

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©2025 SHU STUDIO

Monday, 7/7/2025

SHU STUDIO

Close-up portrait of a person
Close-up portrait of a person

Let's discuss how we can make your brand better!

Follow us on

or get in touch on

©2025 SHU STUDIO

Monday, 7/7/2025

SHU STUDIO

Close-up portrait of a person
Close-up portrait of a person

Let's discuss how we can make your brand better!

Follow us on

or get in touch on

©2025 SHU STUDIO

Monday, 7/7/2025

SHU STUDIO